Country-of-Brand VS Country-of-Production (People’s Perception of Electronic Products Made in China)

2006, BBA Final Year Student Projects, Dept. of Marketing and International Business, English No Comments »

Author: LAI Yiu Tong
Department: Dept. of Marketing and International Business
Year: 2006

Publication Series: BBA Final Year Student Projects

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What Makes Them Ignored? Consumers’ Mindset of Food Labels

2006, BBA Final Year Student Projects, Dept. of Marketing and International Business, English No Comments »

Author: TSE Wai King
Department:  Dept. of Marketing and International Business
Year: 2006

Publication Series: BBA Final Year Student Projects

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West Rail vs. Bus: A Passenger Study for West New Territiories

2005, BBA Final Year Student Projects, Dept. of Marketing and International Business, English No Comments »

Author: FOO Kin Hang
Department: Dept. of Marketing and International Business
Year: 2005

Publication Series: BBA Final Year Student Projects

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Men will be like Women? A Study of Cosmetics Shopping by Men

2005, BBA Final Year Student Projects, Dept. of Marketing and International Business, English No Comments »

Author: CHIN Kit
Department: Dept. of Marketing and International Business
Year: 2005

Publication Series: BBA Final Year Student Projects

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The More The Better? Consumer Preference on Multifunctional Cosmetics

2004, BBA Final Year Student Projects, Dept. of Marketing and International Business, English No Comments »

Author: CHAN Kit Ting
Department:  Dept. of Marketing and International Business
Year: 2004

Publication Series: BBA Final Year Student Projects

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Consumer Preferences for Personal Digital Assistant (PDA) in Hong Kong: a Conjoint Analysis Approach

2002, BBA Final Year Student Projects, Dept. of Marketing and International Business, English No Comments »

Author: LAU Kei Kong, Yip Wai Hung
Department: Dept. of Marketing and International Business
Year: 2002

Publication Series: BBA Final Year Student Projects

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Segmentation of the youth for Hong Kong television broadcasting market in the digital era

2001, BBA Final Year Student Projects, Dept. of Marketing and International Business, English No Comments »

Author: SHUM Ka Wang, HO Ka Kui
Department: Dept. of Marketing and International Business
Year: 2001

Publication Series: BBA Final Year Student Projects

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The market of weight loss products

2001, BBA Final Year Student Projects, Dept. of Marketing and International Business, English No Comments »

Author: NG Sau Kwan
Department: Dept. of Marketing and International Business
Year: 2001

Publication Series: BBA Final Year Student Projects

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MPF service provider selection analysis for small-medium business

2001, BBA Final Year Student Projects, Dept. of Marketing and International Business, English No Comments »

Author: LP Choi Seung, LIEM Wai Sze
Department: Dept. of Marketing and International Business
Year: 2001

Publication Series: BBA Final Year Student Projects

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The importance of agency training in Hong Kong life insurance industry

2001, BBA Final Year Student Projects, Dept. of Marketing and International Business, English No Comments »

Author: LEUNG Sau Ching, CHAN Kwong Fai
Department: Dept. of Marketing and International Business
Year: 2001

Publication Series: BBA Final Year Student Projects

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