Fresh food of supermarket in Hong Kong

2001, BBA Final Year Student Projects, Dept. of Marketing and International Business, English No Comments »

Author: LAU Kai Yee, LEUNG Yuk Ching
Department: Dept. of Marketing and International Business
Year: 2001

Publication Series: BBA Final Year Student Projects

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The country-of-production/assembly effects on the brand image of Japanese television sets in Hong Kong

2001, BBA Final Year Student Projects, Dept. of Marketing and International Business, English No Comments »

Author: KWOK Ka Tsui
Department: Dept. of Marketing and International Business
Year: 2001

Publication Series: BBA Final Year Student Projects

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Customer satisfaction towards fitness centres in Hong Kong

2001, BBA Final Year Student Projects, Dept. of Marketing and International Business, English No Comments »

Author: FUNG Ho Man, LEUNG Kit Yan
Department: Dept. of Marketing and International Business
Year: 2001

Publication Series: BBA Final Year Student Projects

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The impact of country image effects on the perceived quality of selected brands of air conditioner marketed in Hong Kong

2001, BBA Final Year Student Projects, Dept. of Marketing and International Business, English No Comments »

Author: CHAU Yiu Fai, LIU Lai Nga
Department: Dept. of Marketing and International Business
Year: 2001

Publication Series: BBA Final Year Student Projects

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Country of origin effect on products from Mainland China in Hong Kong

2001, BBA Final Year Student Projects, Dept. of Marketing and International Business, English No Comments »

Author: CHAN Man Yee, TSANG Pui Wa
Department: Dept. of Marketing and International Business
Year: 2001

Publication Series: BBA Final Year Student Projects

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A proposed marketing strategy for GO2HK.COM

2000, BBA Final Year Student Projects, Dept. of Marketing and International Business, English No Comments »

Author: CHAN Kit Ming, TAM Shuk Man
Department: Dept. of Marketing and International Business
Year: 2000

Publication Series: BBA Final Year Student Projects

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Macroeconomics environment of inward foreign direct investment in Hong Kong’s manufacturing industries

1997, BBA Final Year Student Projects, Dept. of Marketing and International Business, English No Comments »

Author:  Wong Kouk Keung, Wong Tai Lung
Department: Dept. of Marketing and International Business
Year: 1997

Publication Series: BBA Final Year Student Projects

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A study on the changes in consumption and retailing patterns in China

1997, BBA Final Year Student Projects, Dept. of Marketing and International Business, English No Comments »

Author:  Pong Lok Ho Brian, Tse Sui Mei Laura
Department: Dept. of Marketing and International Business
Year: 1997

Publication Series: BBA Final Year Student Projects

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Consumer evaluation of brand extension : a change of price level and product function in fashion industry

1997, BBA Final Year Student Projects, Dept. of Marketing and International Business, English No Comments »

Author: Chan Mei Fung Queenie, Li Wai Chi Joyce
Department: Dept. of Marketing and International Business
Year: 1997

Publication Series: BBA Final Year Student Projects

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Benefits of electronic cash to merchants

1997, BBA Final Year Student Projects, Dept. of Marketing and International Business, English No Comments »

Author:  Yu Chiu San Angie, To Pui Kei
Department: Dept. of Marketing and International Business
Year: 1997

Publication Series: BBA Final Year Student Projects

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