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內地傳媒系列之「中國時尚瘋」 (06 Jan 2007)

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隨著中國逐漸開放市場,國際時尚雜誌爭相「走進來」,落地中國,開拓新市場;另一方面,內地的本土時尚雜誌亦紛紛「走出去」,努力把內容和包裝國際化,打造自家品牌,迎戰外國雜誌的衝擊。但中國的十幾億人口之中,有近八成是農村人口,並不是時尚雜誌的讀者﹐中國的時尚雜誌市場是否真的如業界所預期的龐大呢?

Program: 
傳媒春秋
Publish Date: 
Saturday, January 6, 2007
Station: 
RTHK
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