Mobile menu

市場我創 (19 Jan 2003)

Printer-friendlyPrinter-friendly

要創業,首先要釐定目標市場。當看到外國的電腦系統,未能滿足中式的餐飲文化需求,三個香港人便毅然放棄高薪要職,為中式飲食業發一套餐飲系統,更在七、八年之間,成為行業的表表者。及後,該系統更吸引了日本的跨國企業垂青,收購於旗下,進軍國際市場。嶺南大學的學者就「市場概念」引發的幾個問題作出討論,輔以上述個案,加深觀眾對市場運作認識。

Program: 
IT 檔案 III
Publish Date: 
Sunday, January 19, 2003
Station: 
RTHK
Read more in library record
To access "Lingnan Access Only" Video programmes (e.g. Local TV Programmes on Demand) using thrid-party ISP, you need to use Lingnan University SSL VPN service. For more information on installation of the service, please visit Lingnan University VPN Connection