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Wins on Marketing

Case analysis by Professor Andrew Chi Fai CHAN (Department of Marketing, the Chinese University of Hong Kong) All firms, big enterprises or small companies alike, should formulate a correct marketi

Wins on Marketing

The objective of marketing research is to minimize risks in investment. After reducing risks, the investment return can thus be enhanced. There are several models in marketing research.

Wins on Marketing

The first episode of Wins On Marketing analysed the importance of 4Ps of marketing (a.k.a. 'marketing mix') (i.e. product, price, distribution channel and promotion) to an enterprise.