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"M" Mark Event (02 Aug 2007)


Annually various major sports events are held in Hong Kong. The organization of these events depends on co-operation among the Government, business sector and sports associations. Without any of them, none of these events can be held in Hong Kong. Indeed, judging from the resources required, it is obvious that the hosting of these events cannot be materialized without commercial sponsorship. This is especially true for some international events, each costing millions of dollars for the prizes and the provision of accommodation for foreign players. Since 2004, Major Sports Events Committee of Home Affairs Bureau has launched the 'M' Mark Event Status and Support Packages. Until the end of 2006, seven events have signed up. At the same time, the scheme aims to sustain business participation in the hosting of major sports events. This episode uses the organization of Hong Kong Squash Open 2006 and the First Hong Kong Beach Festival to illustrate the involvement of the Government, business sector and sports clubs in these activities and their achievements.

Glamour of Sports
Publish Date: 
Thursday, August 2, 2007
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