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Marketing Research (14 Mar 2007)

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The objective of marketing research is to minimize risks in investment. After reducing risks, the investment return can thus be enhanced. There are several models in marketing research. SMEs tend to collect market information by themselves, for example, through observations, exchanges with professionals in the same industry, and the search for second-hand information via Internet or government statistics. They then make decisions based on the information obtained. Some companies recruit marketing research firms to conduct systematic study and analysis. There are survey companies of different sizes in the market. In this episode, we investigate the relations between marketing research, enterprises and consumers.

Program: 
Wins on Marketing
Publish Date: 
Wednesday, March 14, 2007
Station: 
RTHK
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