市場直擊:個人化產品 如果有朋友送你一件刻有你名字的小禮物,你會感到很窩心吧? 近年有中小企推出個人化產品,讓消費者訂造刻有人名的衣架,成本雖高,但仍不乏支持者。而另一邊廂,大型飲品公司,也在飲品罐和膠樽上印上人名和歌詞,讓消費者互相分享。發展個人化產品,或許是零售業在低迷時的其中一條出路。
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