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IT 檔案 III

要創業,首先要釐定目標市場。當看到外國的電腦系統,未能滿足中式的餐飲文化需求,三個香港人便毅然放棄高薪要職,為中式飲食業發一套餐飲系統,更在七、八年之間,成為行業的表表者。及後,該系統更吸引了日本的跨國企業垂青,收購於旗下,進軍國際市場。嶺南大學的學者就「市場概念」引發的幾個問題作出討論,輔以上述個案,加深觀眾對市場運作認識。

IT 檔案 III

Hong Kong people are often proud of their quick application of the most updated technology. Once a potential market is found, we would tailor-make relative products to meet the needs.