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Wins on Marketing

Competitions in all market sectors are keen.

Wins on Marketing

Even an excellent product requires a proper distribution channel, or "place", to reach target customers, so that the business can further expand. There are 3 cases in this episode.

Wins on Marketing

This episode of Wins on Marketing focuses on promotion. A good promotional campaign is crucial to the success of an enterprise.

Wins on Marketing

All businessmen look for profit. This is the only way to survive. But many businessmen ask, “ How can one make profit successfully?

Wins on Marketing

Can creativity and invention bring a fortune? The source of creativity can be anyone: employees, competitors, suppliers, resellers and people around you.

Wins on Marketing

Case analysis by Professor Andrew Chi Fai CHAN (Department of Marketing, the Chinese University of Hong Kong) All firms, big enterprises or small companies alike, should formulate a correct marketi

Wins on Marketing

The objective of marketing research is to minimize risks in investment. After reducing risks, the investment return can thus be enhanced. There are several models in marketing research.

Wins on Marketing

The first episode of Wins On Marketing analysed the importance of 4Ps of marketing (a.k.a. 'marketing mix') (i.e. product, price, distribution channel and promotion) to an enterprise.

Wins on Marketing

The term “ marketing strategy ” may sound academic, but it is more than a set of scientific theories.